{"id":1877,"date":"2018-09-04T12:32:52","date_gmt":"2018-09-04T12:32:52","guid":{"rendered":"https:\/\/wp.xpeedstudio.com\/upturn\/onpage-style-one\/?page_id=1877"},"modified":"2022-01-10T18:03:40","modified_gmt":"2022-01-10T18:03:40","slug":"offline-seo","status":"publish","type":"page","link":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877","title":{"rendered":"Pay Per Click"},"content":{"rendered":"\t\t
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Pay Per Click<\/h2>\n <\/span>\n <\/div> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than \u201cearning\u201d those clicks organically. You know those sponsored ads you often see at the top of Google\u2019s search results page, marked with a yellow label? That\u2019s pay-per-click advertising (specifically Google Ads PPC, which we\u2019ll talk about below). Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your products and services. Employ it as part of an overall digital marketing strategy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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With PPC, you only pay when someone clicks an ad, so you\u2019ll know the exact return on your investment \u2014 something you won\u2019t get from offline advertising! The most popular types of PPC advertising are Google AdWords, Bing Ads, and Facebook Ads.<\/p><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How we set PPC advertising campaign<\/p>

If investing in PPC sounds like an approach you\u2019d like to take, follow these steps to get started:<\/p>

1. Determine your goals<\/span><\/p>

Do you want to increase sales, sign-ups, or inquiries? Be certain about your goals before you start or you risk wasting money on a campaign that doesn\u2019t provide a clear-cut path to ROI.<\/p>

2. Set a budget<\/span><\/p>

Deciding how much you can afford to spend is a vital initial step. There is no minimum investment so you can test the market with a small campaign and increase the amount as you see fit.<\/p>

3. Make a keyword list<\/span><\/p>

PPC ad platforms such as Google AdWords or Bing Ads rely on the use of keywords. Choosing the right keywords for your business is critical to your success. Tools like Google AdWords Keyword Planner or Wordtracker can help.<\/p>

4. Bid on keywords<\/span><\/p>

PPC advertising works like auctions in that you bid on the chosen keywords. That can be an expensive proposition depending on the competition for the same terms. Keyword Planner and another tool, SEMRush, can give you insights into what competitors are paying, enabling you to adjust your bid.<\/p>

5. Set up different keyword campaigns<\/span><\/p>

If you use a mix of keywords for different products or services, divide them into separate campaigns, to make your targeting efforts more effective.<\/p>

6. Write keyword-optimized headlines and ad copy<\/span><\/p>

Prospective customers utilize keywords in their search for the types of products and services you sell, so don\u2019t get too creative when writing headlines and body copy \u2014 opt for keywords instead. Next, focus on one or more distinct benefits and include a relevant call to action.<\/p>

7. Create unique landing pages<\/span><\/p>

Whatever you do, don\u2019t send people to the homepage of your website. Rather, create a unique landing page that uses the same keywords as your ad.<\/p>

If you sell products, send visitors to the product page associated with the ad. If you offer a service, create a page that outlines the benefits with a form where prospects can request more information or another call to action. (That\u2019s also a good way to get them into your sales funnel for follow-up marketing.)<\/p>

This landing page, from Vistaprint, is a useful example. It\u2019s focused on a particular product, business cards, describes the benefits, and has a clear call to action (\u201cGet started\u201d).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Interested To Get Our Featured Service<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\tGet Quote<\/span>\n\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t<\/a>\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pay Per Click What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than \u201cearning\u201d those clicks organically. You know those sponsored ads you often see at the top of Google\u2019s search results page, marked with a yellow label? That\u2019s pay-per-click advertising (specifically […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-full-width.php","meta":{"footnotes":""},"class_list":["post-1877","page","type-page","status-publish","hentry"],"yoast_head":"\nPay Per Click - Panacea Knowledge Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay Per Click - Panacea Knowledge Solutions\" \/>\n<meta property=\"og:description\" content=\"Pay Per Click What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than \u201cearning\u201d those clicks organically. You know those sponsored ads you often see at the top of Google\u2019s search results page, marked with a yellow label? 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Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than \u201cearning\u201d those clicks organically. You know those sponsored ads you often see at the top of Google\u2019s search results page, marked with a yellow label? That\u2019s pay-per-click advertising (specifically […]","og_url":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877","og_site_name":"Panacea Knowledge Solutions","article_modified_time":"2022-01-10T18:03:40+00:00","og_image":[{"url":"https:\/\/panaceaknowledgesolutions.com\/wp-content\/uploads\/2022\/01\/download.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Person","Organization"],"@id":"https:\/\/panaceaknowledgesolutions.com\/#\/schema\/person\/5e73878f1ce90ae626c5d36b0969c649","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/panaceaknowledgesolutions.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc91aa6520d693d7f361d47c3e33b64150db47f27bf692500af7807118dfdb40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc91aa6520d693d7f361d47c3e33b64150db47f27bf692500af7807118dfdb40?s=96&d=mm&r=g","caption":"admin"},"logo":{"@id":"https:\/\/panaceaknowledgesolutions.com\/#\/schema\/person\/image\/"}},{"@type":"WebSite","@id":"https:\/\/panaceaknowledgesolutions.com\/#website","url":"https:\/\/panaceaknowledgesolutions.com\/","name":"Panacea Knowledge Solutions","description":"Website Designing vasai | Web Development vasai | Digital Marketing Company in Vasai | Website development company in vasai east | Software Company in mira road | web designing company in vasai - virar, nallasopara","publisher":{"@id":"https:\/\/panaceaknowledgesolutions.com\/#\/schema\/person\/5e73878f1ce90ae626c5d36b0969c649"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/panaceaknowledgesolutions.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877#primaryimage","url":"https:\/\/panaceaknowledgesolutions.com\/wp-content\/uploads\/2022\/01\/download.jpg","contentUrl":"https:\/\/panaceaknowledgesolutions.com\/wp-content\/uploads\/2022\/01\/download.jpg","width":263,"height":191},{"@type":"WebPage","@id":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877","url":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877","name":"Pay Per Click - Panacea Knowledge Solutions","isPartOf":{"@id":"https:\/\/panaceaknowledgesolutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877#primaryimage"},"datePublished":"2018-09-04T12:32:52+00:00","dateModified":"2022-01-10T18:03:40+00:00","breadcrumb":{"@id":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/panaceaknowledgesolutions.com\/?page_id=1877"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/panaceaknowledgesolutions.com\/?page_id=1877#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/panaceaknowledgesolutions.com\/"},{"@type":"ListItem","position":2,"name":"Pay Per Click"}]}]}},"_links":{"self":[{"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/1877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1877"}],"version-history":[{"count":0,"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=\/wp\/v2\/pages\/1877\/revisions"}],"wp:attachment":[{"href":"https:\/\/panaceaknowledgesolutions.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}